Chicago Bulls Court

The Chicago Bulls recently revealed a striking redesign of their court at the United Center for the NBA’s 2023-24 In-Season Tournament. This court features a bold all-red color scheme, heavily leaning into the team's "See Red" branding. The design includes a large white Bulls logo centered on the court, atop the NBA Cup trophy image, which symbolizes the new tournament. The use of this uniform red color, covering the entire floor, departs from the traditional woodgrain look of standard NBA courts. This choice aims to add excitement to the in-season games, especially as the league rolls out this tournament format for the first time​.

However, reactions to the new court design have been mixed. While the striking red design was intended to create a visually stimulating atmosphere, some fans found the court overwhelming and even uncomfortable to watch on television. Social media comments highlighted that the intense red hue made it difficult to focus on the game​.

This design is part of a broader trend in the NBA, where all teams have introduced alternate courts for their tournament games, aiming to differentiate these matches from regular season play. Despite the mixed reactions, this shift marks a significant moment in the evolution of NBA court aesthetics​).